Product designer. Craft-driven.
Guilherme MontelliProduct designer. Craft-driven.
Selected case studies, from the problem to the final interface.
Other projects and experimentations.
An internal platform used across Volkswagen do Brasil's entire dealership network. It works as an aggregator, bringing together in one place the tools salespeople and managers use to handle vehicle sales, financing and the brand's services.
The legacy interface was dense and unintuitive, and its structure couldn't support the new features Volkswagen planned to launch. The challenge was to redesign the experience with two goals:
Simplify the flows, starting from how people actually work.
Build a scalable interface foundation, able to take on new features without losing clarity.
Building on the discovery done by the team, which included user interviews, and on the first wireframes, I carried the solution design forward.
I evolved the structure of the flows and took the screens all the way to the final interface, in constant alignment with the client.
I also contributed components to the design system created by the team.
The home was redesigned to be cleaner, modular and ready to take on new features.
The flows were reorganized into clear steps, which reduces the salesperson's cognitive load during service.
The new visual language follows Volkswagen's brand guidelines, with a more modern, lighter and more consistent direction than the previous systems.
The result is a clearer, more pleasant platform to use, ready to keep up with the evolution of the operation.
